The forecast is only the start
We take the weather we love and translate it into what it means for your crews, customers, revenue, and risk.
We bring seasoned meteorologists, cutting edge technology, and battle tested operators together as one team. Your team gets sharper weather intelligence, practical guidance, and the confidence to make the right business decision when conditions change.


The heavy snow band is setting up over you, expect 1-2 inch average snow rates for the next 2 hours.
Powered by Strata AI. Reviewed by people. Built around your operation.
We love the maps, the models, the radar loops, all of it. But your team does not get paid to admire the weather. You need to know whether to call in crews, delay a pour, hold a flight, cancel an event, pretreat a route, or wait another hour.
That is where WDS comes in. We bring the weather brain, the business brain, and the field-ops scar tissue together so your team can make the next best move with a little less guesswork.
When the call is expensive either way, the useful answer is not another model panel. It is a clear recommendation your operators can act on, explain, and defend.
We take the weather we love and translate it into what it means for your crews, customers, revenue, and risk.
Pretreat, pause, staff up, hold, reschedule, reroute, or stand down. We help you make the call while it still matters.
The big calls get real meteorologists and operators involved, because the answer has to work outside the dashboard.
We built the Strata Platform to bring our meteorologists, operators, and customers into one place to look at the weather, talk through the business impact, and land on the next step.
Radar, models, alerts, site thresholds, forecasts, and decision history come together in one workflow, so your team is not bouncing between weather apps, group texts, spreadsheets, and gut feel while everyone is asking, “So what are we doing?”
Inside the Strata Platform, we build custom models that connect weather to the business questions your team actually cares about: revenue, demand, staffing, supply risk, and what to do next.
This is where WDS gets fun. We are not just watching the storm; we are asking what it means for your stores, crews, trucks, customers, inventory, margins, and Monday morning plan.
We are a useful mix on purpose: weather people who know the atmosphere, technology people who know how to build the model, and operators who know the answer has to be clear enough to act on.
Meteorologists who understand timing, confidence, and impact
Technology that connects forecasts to your sales, staffing, sites, and supply data
Operators and business people who know the answer has to work in the real world
Not a generic dashboard. A practical prediction tool tuned to how your team sells, staffs, routes, stages, stocks, and makes decisions.
Will weather pull demand forward, slow traffic, or shift revenue by region? Let us put numbers around it.
Know when to staff up, hold back, stage crews, open more service windows, or protect capacity before the rush hits.
See where weather could pressure routes, deliveries, replenishment, perishables, or critical materials before it gets messy.
Our meteorologists love the atmosphere. Our builders love turning messy signals into useful tools. Our operators love the moment when the business call finally gets clear.
The Strata Platform helps us move fast, but people still own the judgment. That matters when the models disagree, the timing shifts, or the decision has real money, safety, or customers behind it.
Our meteorologists read the setup, watch what is changing, understand uncertainty, and explain the part that actually matters to your day.
We built it to watch model runs, radar, alerts, sites, thresholds, and playbooks, then bring the right context forward for your business.
Snow contractors, airports, event teams, construction crews, utilities, growers, and field operators do not all need the same forecast. They need guidance that fits the way their day really works: thresholds, schedules, customer promises, costs, and the calls people have to make under pressure.
When to call crews, pretreat, salt, or stand down.
Storm timing, pavement risk, treatment windows, and meteorologist-backed documentation.
Whether to pour, lift, mobilize, delay, or protect a site.
Weather windows, risk timing, site-specific thresholds, and clearer go/no-go calls.
Whether to delay, shelter, restart, or cancel.
Human-reviewed severe weather guidance, timing updates, and decision support your team can communicate.
Whether to hold ramp work, adjust staffing, or keep the schedule moving.
Timing shifts, wind and lightning thresholds, and operational guidance before conditions force the call.
When to stage crews, protect assets, or escalate outage readiness.
Storm impact timing, confidence trends, and meteorologist notes tied to your service territory.
Whether to spray, irrigate, harvest, route crews, or wait.
Site-specific windows, wind and moisture thresholds, and practical guidance for work in the field.
More weather-sensitive operations are supported across WDS. Browse all solutions ->
“The forecast is spot on, and they actually tell us what to do with it. That's the difference. We've cut unnecessary callouts and we've never been caught flat-footed on a major event.”
That is the kind of feedback we care about: fewer unnecessary calls, fewer surprises, and more confidence when the weather gets messy.
Weather changes crews, costs, timing, safety, revenue, customer promises, and the calls people have to make under pressure. That is the part we are built for.
WDS brings together meteorologists, technologists, and operators because the best answer usually needs all three. We understand the atmosphere, we know how to build useful tools, and we care about whether the guidance actually helps someone run the day better.
You should know the people behind the call.
Henry brings 40+ years of extreme-weather forecasting, including more than 30 years at AccuWeather and a national audience through Weather Madness.
Watson has spent 15 years building technology at scale at companies including YouTube, Uber, and Zeus Living, with a meteorology background from the University of Colorado.
Schedule a quick conversation with a meteorologist and a product-minded operator. We'll talk through how weather hits your business, where the messy decisions show up, and what WDS could help your team see sooner.
No generic deck. No pressure. Just a practical look at what weather decision support could do for your business.